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Registration Now Open!

Connect like never before, amplify your brand messaging, and launch your best deals yet! Save your spot today as additional registrations will not be permitted the day of the show.

Booth Details

All booths come equipped with a six-foot skirted table and two folding chairs.

Booth Pricing Graphic

Here's What You Need to Know!

No, all attendees from your organization can be added within one registration under your company name. If anything changes, attendees can be edited using the same vendor registration link at any time leading up to a PFEXPO event.

All exhibitors MUST be pre-registered. Registrations will not be allowed after September 8, 2021, or on the show floor. Due to COVID safety precautions, anyone that has not pre-registered will not be allowed onto the show floor the day of the event.

We recommend limiting exhibitors to two exhibitors per 10 x 10 booths, although there is no max number of exhibitors per booth.

You can make reservations for your hotel room(s) through our PFEXPO room block portal at any time.

You will need to reserve your room by August 17th through this portal in order to take advantage of our special $169 room rate.

Set-up starts at 8 AM on day one, with the show floor opening at 2 PM. All vendors must be completely set up 1 hour before the show start time.

Upon arrival, please check in at the registration booth to collect name badges, wristbands, your vendor packet, and locate your booth on the show floor map. Product samples and other shipped materials should be waiting at your booth when you arrive.

Wristbands will be given to each exhibitor when they check in at the registration booth. Guests will need to have a wristband to enter the afterparty on Thursday night.

Deals and samples must be submitted to your brand coordinator by June 18th to allow us time to create our deal book and program and test deals in our ordering system.

Please note, any deals submitted after June 18th will not be accepted.

All vendors will be sent their final deal sheets for approval once they are ready. No changes can be made once approval is received.

Yes, please use this form to send any sample orders to your brand coordinator. Samples will then be picked from Pet Food Experts inventory and delivered directly to your booth on show day.

Please note, we will not accept samples back into our inventory after the show. You will need to make arrangements to ship them out or sell them to a customer during the show.

If you are shipping products from outside of our warehouse, directions on how to do so will be provided in your Exhibitor's Kit before the show.

Yes, the online order entry website will be open to pre-registered attendees two weeks before the show. This gives retailers the opportunity to pre-order deals and focuses more on education around products and brands during showtimes.

Any vendor that does not submit their show deals by the given deadlines may not make it onto the online ordering portal.

Once again, we have partnered up with Perenso for iPad order entry during the show hours. This will be the main method of entering orders during the show.

There will be multiple training sessions held during set-up at each show. All vendors should attend training to be sure they know the process.

In case of emergency, all vendors will be supplied with 25 paper deal sheets in their vendor packet. Vendors will be responsible for bringing more copies, although iPad ordering is encouraged.

The online ordering site will be available to show attendees only for a few days after the show's close. The site will open again 24 hours after the show ends and will remain open for approximately three days.

All customers will be notified when the post-show portal has opened back up via email.

You can get your order reports at any time during show hours on the iPad. Instructions on this will be given during iPad order training.

Final reports will be available online approximately one week after the show ends. You will receive an email inviting you to log in to the Perenso site for final reports at that time.

No, cashback is not applied to any online deals placed after the show ends. All cashback deals must be entered into the system in real-time at the show for customers to receive the correct amount when checking out.

Show deals will begin shipping approximately 3–5 weeks after the show, depending on vendor lead times.

Customers will work with their Customer Experience Rep to manage show deliveries as our inventory levels allow.

  • Single Booth (10 x 10) = $4500
  • Double Booth (10 x 20) = $6500

You will receive communication and an electronic Exhibitor’s Kit about a month before the show with shipping instructions.

Do not ship anything to show venues; please wait for shipping instructions provided to you to ensure that your booth will arrive on time.

Yes, you can select that you need electricity during registration and an order form will be sent as part of the Exhibitors Kit. Please note, there is an extra charge for electricity.

The 2021 George K Baker Memorial Golf Tournament will occur one day before PFEXPO on Wednesday, September 8th, at the River Ridge Golf Club in Jewett City, CT.

This year’s event will have only one tee time at 9 AM. Players will be accommodated on a first come first serve basis.  

Registration for this event is not yet open, but we do have a block of rooms available at Mohegan Sun for that night. More information on this will be shared in the coming months.