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This Privacy Policy describes how the Pet Food Experts family of entities (“Pet Food Experts, LLC and its subsidiaries.,” “,” “we” or “us”) may collect information about you through your interactions with us on (the “Website”). By using the Website, you agree to the terms of this Privacy Policy. If you have any questions or concerns about this Privacy Policy, or about the way your information is collected and used, please call us toll-free at 800.637.7338 or chat live with us on

We may occasionally update this Privacy Policy to reflect changes in our practices. When we post modifications to this Privacy Policy, we will revise the "Last Updated" date at the top of this web page. The modified Privacy Policy will be effective immediately upon posting on the Website. Your continued use of the Website after the posting of the modified Privacy Policy constitutes your agreement to abide and be bound by it. If we make any material change, we will notify you by email (sent to the e-mail address specified in your account) or by means of a notice on this Website prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices. If you object to any modification, your sole recourse is to stop using the Website.

Who may use the Website

We do not knowingly collect personal information from any person we know to be under the age of 13 and instruct users under 13 not to send us any information to or through the Website.

The personal information we collect

We want you to understand how personal information you provide to us is collected and used. Personal information is any information that we can use to identify, locate, or contact you. We may collect and store your personal information when you provide it to us. Some examples of personal information we collect and when we collect it include:

  • Information about our products, services, such as email alerts, text messages, newsletters, and other notifications, when you indicate that you are interested in receiving such information
  • General location information from your browser or device, which we use for internal purposes only
  • Your interactions with our websites or mobile sites

If you submit any personal information relating to other people in connection with the Website, you represent that you have the authority to do so and to permit us to use the information in accordance with this Privacy Policy.

Use and disclosure of personal information

Pet Food Experts does not rent, sell, trade or disclose your Personal Information to third parties without your prior consent, except as specified in this Privacy Policy. Pet Food Experts may, however, use, process, and disclose Personal Information to:

  • Administer loyalty or rebate programs
  • Send you promotional marketing material about Pet Food Experts’ company and partners
  • Produce content for our activity feed feature
  • Customize, analyze, adjust and improve the Website to better meet your needs
  • Reinforce Pet Food Experts’ agreements with you
  • Provide you with important administrative information regarding the Website, such as changes to this Privacy Policy and our Terms of Use, loyalty and rebate programs and other policies
  • Prevent fraud and other prohibited or illegal activities
  • Comply with potential requests of law enforcement or data protection agencies

When possible, Online Information may be combined and/or linked to other Personal Information that you provided to us, in accordance with the purposes specified above.

We may use your de-identified Personal Information and Online Information to prepare anonymized, aggregated data about our users ("Anonymized Data"). We may provide third parties with Anonymized Data in describing the Service to prospective partners, advertisers and other third parties, and for all other lawful purposes. As communicated to third parties, the Anonymized Data does not include any information permitting the recipient to identify, locate or contact you.

We may use personal information to personalize your experience interacting with us on the Website, including presenting products and offers tailored to you, and for our business purposes, such as data analysis, audits, fraud monitoring, and prevention, developing our Website and new products and services, determining the effectiveness of our promotional campaigns, and operating and expanding our business activities.

In the event that Pet Food Experts or some or all of our business, assets are sold or transferred (including in connection with any bankruptcy or similar proceedings) or used as security, or to the extent, we engage in business negotiations with third parties, personal information may be transferred to or shared with third parties as part of any such transaction or negotiation.

To the extent permitted by applicable law, we may provide personal information to our affiliated and subsidiary businesses or to our business partners, who may use it to send you marketing and other communications.

We may disclose personal information to our service providers, who provide services such as website hosting, data analysis, payment processing, order fulfillment, information technology, related infrastructure provisions, customer service, email delivery, auditing, and other services.

If we are requested by law enforcement officials or judicial authorities to provide personal information, we may do so. In matters involving claims of personal or public safety or in litigation where the information is pertinent (including to allow us to pursue available remedies or limit the damages that we may sustain), we may use or disclose personal information, including without court process. We may also use or disclose personal information to enforce our terms and conditions, to protect our operations or those of any of our affiliates and subsidiaries, or to protect our rights, privacy, safety, or property and/or that of our affiliates and subsidiaries, you, or others.

We may use and disclose personal information to investigate security breaches or otherwise cooperate with authorities pursuant to a legal matter.

We may use and disclose information that does not personally identify you (including the information described under “Cookies and Other Technologies,” below) for any purpose, except to the extent limited by applicable law. If we are required to treat such information as personal information under applicable law, then we may use it for all the purposes for which we use and disclose personal information.

We may combine information that does not personally identify you with personal information. If we do, we will treat the combined information as personal information as long as it is combined.

Social Media

We may use and disclose your personal information to facilitate social media sharing functionality that you initiate. If you choose to connect your social media account (e.g., Facebook, Twitter, Pinterest) with the Website or otherwise engage in social sharing on the Website, your personal information may be shared with your friends, contacts, or others associated with your social media account, with other Website users, and with your social media account provider. By connecting the Website and your social media account or contacting us via social media, you authorize us to share information with your social media account provider, and you understand that the use of the information we share will be governed by the social media site’s privacy policy.

For example, if you utilize a social media feature such as the Facebook “Like” button, Google Plus, Pinterest, or a Twitter widget, these features may collect information about your IP address and which page you’re visiting on our site, and they may set a cookie or employ other tracking technologies. Social media features and widgets are either hosted by a third party or hosted directly on our site. Your interactions with those features are governed by the privacy policies of the companies that provide them.

We may display targeted ads to you through social media platforms. These ads are sent to groups of people who share traits, such as where they live or have expressed an interest. We do not share any of your personally identifiable information with social media platforms. See the policies of each social media platform for additional information about these types of ads, including how you manage your display settings for these ads.


The Website may contain links to, or otherwise, make available, third-party websites, services, or other resources not operated by us or on our behalf (“Third Party Services”). These links are provided as a convenience only and do not constitute an affiliation with, endorsement, or sponsorship of the Third Party Services. Any information you provide to such third parties is not subject to the terms of this Privacy Policy, and we are not responsible for the privacy or security of the information you provide to them or their handling of your information. We recommend that you review the privacy policy of any third party to whom you provide personal information online.

In addition, we are not responsible for the information collection, use disclosure, or security policies and practices or other organizations, such as Apple, Google, Microsoft, RIM, or any other app developer, app provider, operating system provider, wireless service provider, or device manufacturer.


We seek to use reasonable physical, technical, and administrative safeguards to protect personal information within our organization. Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure, please immediately contact us in accordance with the “Contact Information” section below.

Cookies and other technologies

Like many other websites and online services, we collect information about the Website’s traffic and usage patterns through the use of cookies, web server logs, web beacons, and other similar technologies. We use this information for various purposes, such as to ensure that the Website functions properly, to facilitate navigation, to personalize your experience, to understand the use of the Website, to diagnose problems, to measure the success of our marketing efforts, and otherwise administer the Website.

Cookies are small computer files we transfer to your computer’s hard drive. These small text files help us personalize content on our pages. Your browser software can be set to reject or accept cookies. Instructions for resetting the browser are available in the Help section of most browsers.

Our use of cookies also allows us to collect and receive certain information about a website user, such as the type of web browser used by our visitors. Reviewing our web server logs and our visitors’ use of our site helps us to, among other purposes, statistically monitor how many people are using our site and for what purpose.

Pixel tags are a type of technology placed on a website or within the body of an email for the purpose of tracking certain activity, such as views of a website or when an email is open. Pixel tags are often used in combination with cookies.

Your IP address is a number that is automatically assigned to the computer that you are using by your Internet Service Provider. An IP address may be identified and logged automatically in our web server log files whenever a user accesses the Website, along with the time of the visit and the pages(s) that were visited. Collecting IP addresses is standard practice and is done automatically by many websites, applications, and other services. We use IP addresses for purposes such as calculating usages levels of the Website, helping diagnose server problems, and administering the Website.

We may use Lucky Orange and other technologies to, among other things, collect and store information about your use of the Website.

Your choices and access

You can take yourself off our email list for promotional offers at any time by following the instructions contained in such emails. You can request the removal or modification of the personal information you have provided to us by simply clicking “Unsubscribe”. For your protection, we may only implement requests with respect to the personal information associated with the particular email address that you use to send us your request, and we may need to verify your identity and obtain information on the context in which you provided your personal information before implementing your request. We will try to accommodate your request as soon as reasonably practicable.

Please note that even after you have unsubscribed we may need to retain certain information for recordkeeping purposes and/or to complete any transactions that you began prior to requesting such change or deletion. There may also be residual information that will remain within our databases and other records, which will not be removed.

You may review, update, or request to modify your account information, including profile and contact information, at any time by logging into your Pet Food Experts account under your “Profile” area.

How We Respond to Do Not Track Signals

Some web browsers (including Safari, Internet Explorer, Firefox and Chrome) incorporate a "Do Not Track" ("DNT") or similar feature that signals to websites that a user does not want to have his or her online activity and behavior tracked. If a website that responds to a particular DNT signal receives the DNT signal, the browser can block that website from collecting certain information about the browser's user. Not all browsers offer a DNT option and DNT signals are not yet uniform. For this reason, many digital service operators, including Pet Food Experts, do not recognize or respond to DNT signals.

Use of Service via Mobile Device

If you use the Website through your mobile device, we may collect your geo-location information to assist us in fulfilling your order. We will not share this information with third parties and will only use this information for the sole purpose of fulfilling your order. You may at any time prevent the Website from using your location by turning this option off at the device level.

When you use the Website through your mobile device, we also collect device type and UUID, a unique identifier generated within the App, and store this information in log files. We use this information to provide you with the most up-to-date application and features or to advertise or promote products or services to you that are applicable to your device type.

Information for Visitors from California and Outside of the United States

Your California Privacy Rights

This privacy policy describes how we may share your information, including for marketing purposes. California residents are entitled to request and obtain from Pet Food Experts once per calendar year information about any of your personal information shared with third parties for their own direct marketing purposes, including the categories of information and the names and addresses of those businesses with which we have shared such information. To request this information and for any other questions about our privacy practices and compliance with California law, please contact us at 800.637.7338.

Visitors from Outside of the United States

The Website is hosted in the United States. If you are visiting the Website from outside the United States, your information may be transferred to, stored and processed in the United States in accordance with this Privacy Policy and applicable U.S. laws. Please note that data protection and other applicable laws of the United States may not be as comprehensive as those laws or regulations in your country or may otherwise differ from the data protection or consumer protection laws in your country. By using the Website, you consent to the transfer of your information to our facilities as described in this Privacy Policy.

Information Security

We have instituted reasonable safeguards to help ensure that information collected is secure. We also take reasonable steps to ensure that third parties who work with us to make the Website (including the software, applications and services provided on the Website) available to you agree to protect personal information that they must access in order to serve you and to honor your preferences about contacts you receive.

When you send or otherwise transmit your sensitive information to or through the Website, your sensitive information is encrypted and protected with SSL, the current industry-standard encryption protocol. When you are on an SSL-protected page, a picture of a closed lock appears at the bottom or top of some web browsers. Another way to tell if you are on a secure page is to check the URL or address of the page. (Look in the address box or right-click on the page and select "Properties".) These secure SSL-encrypted pages have URLs that start with "https://" instead of "http://".

Please understand, however, that it is possible for third parties to access information despite our efforts. Without limiting this Privacy Policy, you understand that we do not guarantee that your use of the Website and/or information provided by you will be private or secure and we are not responsible or liable to you for any lack of privacy or security you may experience. You are fully responsible for taking precautions and providing security measures best suited for your situation and intended use of the Website. You also understand that any information provided by you or collected by us or our agents in connection with your use of the Website will be used in the manner described in our Use and Disclosure of Personal Information.

Contact information

If you have any questions or concerns about this statement, or about the way your information is collected and used, please contact us at 800.637.7338.

If you have any questions about the content of this Privacy Policy, please contact Pet Food Experts Headquarters at the following address:

Pet Food Experts

Attn: Privacy Office
175 Main Street 2nd Floor
Pawtucket, RI 02860


Our Privacy Policy may change from time to time and all updates will be posted on this page.

Last Updated: March 8, 2022

If you have questions about this Privacy Policy or Pet Food Experts generally, please contact us here.