Social Media Toolkit

• Use the messaging provided below to create your own social media posts highlighting and promoting your time at #PFEXPO22.
• Social media graphics and profile picture badges are available for download HERE for Facebook, Instagram, and LinkedIn. Use your own photos, videos and graphics with the provided sample messaging or create your content ideas.
• When you are ready to post:
  • Upload your choice of image, video or graphic to any social media channel.
  • Copy/paste or customize a caption from our suggestions below.
  • Fill in any blanks if applicable.
  • Tag Pet Food Experts Social Channels and add the hashtag #PFEXPO22.
  • If posting on Instagram stories, search “PFEXPO” in the Gif search to use our custom PFEXPO animated stickers.
  • Post away!

Follow us and tag @petfoodexperts, and use the hashtag #PFEXPO22 on your posts during the event for a chance to win an Apple Watch!

• Instagram
• Facebook
• Linkedin

This is the show’s official hashtag. Use it when posting content about the show to share images, videos and more on social media. We encourage all attendees and exhibitors to post content with this hashtag.

Messaging

• We are packing up our booth contents for #PFEXPO22 on September 15-16. Will we see you there?
• We are packing up our booth contents for #PFEXPO22 on September 15-16. Do we spy something new? 
• Our team is heading to Connecticut for #PFEXPO22! Follow along for a look behind-the-scenes at the show. 
• We’re exhibiting at #PFEXPO22! Stop by booth [booth number] to check out our latest products and meet with our team.
• We can’t wait to show you what new products we have in store at [company name]. Stay tuned to learn more at #PFEXPO22!

Content Ideas

• Take a photo of your team behind the scenes packing up or prepping for the show.
• Take a team photo or video introducing your staff at your booth.
• Create a photo or video teaser of a new product launch.

Messaging

• #PFEXPO22 is finally here! Stop by our booth [booth number] to say hello. 
• Stop by booth [booth number] at #PFEXPO22 to check out our latest products!
• We’re demoing our newest product [product name] at booth [booth number]. Come by to see it in person!

Content Ideas

• Post a photo of your booth set up.
• Create a behind the scenes video or Reel of your staff working the booth.
• Reveal more teasers for new products.
• Highlight your products/product lines on display at your booth.
• Create a “day in the life” at PFEXPO vlog-style video or Reel
• Introduce your team working at your booth. Have them say their favorite part of PFEXPO!

Messaging

• Check out our highlights from a successful #PFEXPO22. See you next year!
• Thanks to everyone who visited our booth at #PFEXPO22 this year!

Content Ideas

• Share photos you took with other PFEXPO attendees 
• Highlight some of your favorite moments from the show floor.
• Share photos of your team/staff back in the office settling in after the show. 

Messaging

• Our team is heading to Anaheim for #PFEXPO22, where people in the pet industry come to play! Follow along to see more from the show.
• We are thrilled to be attending #PFEXPO22, and we can’t wait to connect with the pet community in person.
• We’re attending #PFEXPO22 to find the newest and most innovative pet products!

Content Ideas

• Snap a team or group photo outside your store or office and introduce them before the show.
• Create a quick video or reel showcasing your storefront while talking about the types of products you carry and new products you hope to find at the show.

Messaging

• We’re here in Connecticut for two days of education, exhibits and networking at #PFEXPO22!
• We’re scoping out all the latest pet products hitting the market this year at #PFEXPO22. Tune in to see what we discover along the way!
• Our team has found some amazing new products at #PFEXPO22 that we can’t wait to share with our customers!

Content Ideas

• Create a “day in the life” at PFEXPO vlog-style video or Reel.
• Snap a team photo on the show floor.
• Share behind the scenes images and/or videos of some new products you found, interesting facts you learned, or people/exhibitors you met.

Messaging

• Check out these highlights from a successful #PFEXPO22.
• We can’t wait to show you the latest products we discovered at #PFEXPO22 - coming in-store soon!

Content Ideas

• Put together a carousel of your favorite photos from the show.
• Create a Reel or video talking about the top 5 trends you saw at the show or what new products and brands you're excited to see/work with in 2022.
• Share a photo with your fellow pet industry pros that you met at PFEXPO.